Antahe — AI is the new word-of-mouth

Antahe.

AI is the new word-of-mouth. Buyers ask it what to buy and who to trust, then act on the answer — so what it says about you decides the shortlist. We read that, trace the sources behind it, and hand you the fix. The basics, visibility, citations and technical checks are all in — with perception as the through-line: not just whether you show up, but what AI believes.

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AI is the new word-of-mouth — buyers ask the assistants and act on the answer. Measured across the leading AI models — ChatGPT, Claude, Gemini, Perplexity, Copilot. We read the belief each model already holds (its trained prior). Findings describe how the models answer buyer-intent prompts about a brand: the claims they make and the sources they draw on. They are an observation of what AI says, not a verdict on what is true, and not an endorsement. © 2026 Antahe.